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Immediate Tags For Your Clients Pets With the growing need for secure property
identification, and the ever-increasing
population of pets across the nation, the
personal and pet I.D. tag category is
exhibiting tremendous growth, especially with
the ease of use that PetScribe provides.
Explosive growth can be attributed to:
4
22% of dog owners and 8% of cat owners
purchase tags annually. 1
Over 60 million households own a dog
and /or a cat. 1
An I.D. tag is the third most purchased
"dog care" item .2
1 in 3 dogs will get lost during their lifetime and will need identification. 3
Current market estimates: 15 million I.D.
tag and 18 million pet tags, or over
$155 million in annual sales
Competition: Current mail order methods
of purchasing I.D. tags are labor intensive,
time consuming and subject to shipping
charges and spelling errors.
1 APPMA National Pet Owners Survey 96/97
2 APPMA National Pet Owners Survey 00/01
3 AZ Humane Society 1999
4 APPMA National Pet Owners Survey 03/04
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