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Key-in-a-Pouch

  

The Product

Key-in-a-Pouch™ is a metal emergency door key for automobiles. This key is cut by code at Axxess Technologies, and then packaged in a vinyl pouch so it can be conveniently stored in a wallet or purse. The casing of the key is imprinted with the manufacturer's business information and the auto's vehicle identification number (VIN).

This product is sold on a contract basis to auto manufacturers. Cost-effective on high-volume runs only, the manufacturer electronically supplies Axxess with VIN/code data. Key-in-a-Pouch is provided precut by Axxess and is typically sent directly to the consumer as part of an after-purchase customer satisfaction program.

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The Market

Key-in-a-Pouch is a single market niche product sold to vehicle manufacturers who use the emergency key as an affinity item to enhance their after-sales customer service index (CSI) ratings. Designed for auto manufacturers to accompany new car sales, each new car owner is provided with a spare door key imprinted with the manufacturer's name. New car owners enjoy the comfort and ease provided by this emergency key. There are similar competitive products being offered by a few other marketing companies. Due to the large volume nature of the purchases, buying decisions are based on quality, key cut accuracy and the ability to deliver the product on a timely basis. Axxess Technologies has an outstanding long-term relationship with OEMs and has been in business the longest.

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